Arbeitsfront 3

Die Deutsche Arbeitsfront (Germany) / c. 1942

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Design: The German eagle sits atop a Nazified world, followed by clear, well-balanced information. The ornamental, evocative Gothic lettering seen on the previous label has been banished by directive from the top echelon of the Nazi Party, who had decided that if they were soon to govern the world, they would need to employ the roman alphabet in its most straightforward form, i.e. sans serif. The Gothic style, widely used in everyday communication in Germany, and once upheld by the Nazis as epitomizing German 'kultur,' was suddenly decreed in 1941 by Martin Bormann, head of the Nazi Party Chancellory, as being 'of Jewish origin' and was banned. All newspapers had henceforth to appear in roman type; all books had to be reprinted, all schools had to implement handwriting classes using the Latin alphabet, and all type foundries had to cancel the production of lead type (the principal method of printing) in Gothic form -- all at a time when the national war effort was at its height.

History: The 'Sonderaufnahme . . . etc.' paragraph means 'Issued under the special orders of the Commissars of the Reich for the occupied territories of Norway.' 'Truppenbetreuung' means 'for the care of the troops,' while 'unverkäuflich' means 'not for sale.' Label scan courtesy of collector Kjell Thorsen of Norway.

Design variations of this label in this decade (click on image to view page):

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