Design: The image of cherub scribing the grooves of a disc, which logo appeared on early GT&S records, is attractively framed by outsized Victorian Gothic ornament. The label name, which follows the outer curve, is set in a bold block-serif font, a typestyle which became popular for wartime posters and newspaper ads. The font used for the imprinting is Gill Sans, designed in 1932 by stonecutter Eric Gill, which won the approval of job printers and for many decades would have pride of place as the industry's workhorse.
History: Evidently a subsidiary of The Gramophone Company, whose predecessor was the Gramophone, Typewriter and Sister Companies (GT&S), Emil Berliner's European affiliate. Label scan courtesy of musicologist and collector Bill Dean-Myatt of the U.K.