Victor 3

Victor (Japan) / c. 1933

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Design: The 'scroll' label, introduced in 1926 and lasting until 1936, takes up quite a large amount of room on a small-diameter label. Victor attempted to colour-code its product line with the genre of music being presented (bright red for 'classical,' gold for 'instrumental,' purple for 'Broadway' etc., blue being 'popular'), but the complexity of production problems led them to eventually give up on the idea. Blue labels, discontinued in 1926, were later revived for foreign material (as here).

History: The Radio Corporation of America (RCA) bought the Victor company in 1929; the Victor Company of Japan severed its ties to RCA Victor at the start of WWII. The 'VE' at the top indicates electric (as opposed to acoustical) recording, becoming the new standard of industry technology between 1925 and 1926. Alternate colour label scans below (left) courtesy of collector Georg Richter of Germany and (right) Jovan Kovacevic of Serbia.

Design variations of this label in this decade (click on image to view page):

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