The Victory 2

The Victory (U.K.) / 1930

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Design: The crudely-drawn illustration is probably meant to represent Nelson's flagship, Victory (below), launched in 1765, and famously known as being at the Battle of Trafalgar in 1805. Since 1922 she has rested in dry dock in Portsmouth. The design is very similar to the earlier German-made Victory Record label (right), which was in existence between 1912 and 1913.

History: The Crystalate company, manufacturers of the Mimosa line of records, offered Woolworth's a bigger, longer-playing product with improved sound quality that could still be sold at a cheap price (sixpence) but with higher profit margins -- on condition that they would become the chain store's sole supplier. Launched in 1927, the label lasted until 1930; it would itself be re-branded as the Eclipse label. Label scan courtesy of collector and musicologist Bill Dean-Myatt of the U.K.

Design variations of this label in this decade (click on image to view page):

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