The Classics

The Classics (U.S.A.) / c. 1938

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Design: The border is composed of ovoid printers' ornaments that originated in the 18th century. The purple and gold colour combination is appropriate, purple representing royalty (originally, the most difficult of all colours to create for the dyeing of fabric, and therefore the most highly valued). The use of Gothic capitals to form words was always a typographic 'no-no,' but with the worldwide popularity of hard rock music and the use of Gothic lettering for T-shirt designs, the use of visually striking and highly decorative Gothic capitals, often in combination, has become not only acceptable, but highly fashionable! Note the line reading: 'For automatic phonographs.' Decca was the first to introduce the run-in groove for automatic record changers in 1935; other record manufacturers soon followed.

History: Unknown (have info? Please send to

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