Syrena-Electro (Poland) / 1932

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Design: A complete departure from the original Syrena design of the 1900s, and even from the updated design of the 1920s. The stylized aeolian harp with speaker horns bears a strong resemblance to the Polydor logo. The sunburst was the keynote image of the Art Deco movement; symbolizing the dawn of a brave new world following the collapse of the old order. In art, architecture and all the subsidiary arts, bold, direct lines would eclipse the convoluted, decorative impulses of the late Victorian era.

History: Label scan courtesy of music researcher and collector Bill Dean-Myatt of the U.K., who notes that this label was in existence from 1904 to 1939. Thanks for updated info to Wiktor Weglewicz of Cracow, Poland, who writes: "'Syrena' was the biggest record company in pre-war Poland. This label design was used from 1929 until 1939."

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