Swing

Swing (France) / 1938

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Design: A marvellous example of the Art Deco style, with its extremist, geometric letterforms and bold, stylized imagery. Though it had its beginnings in the early 1900s, Art Deco came into prominence after the seminal 'Exposition Internationale des Arts Decoratifs et Industriels Modernes,' held in Paris in 1925. The influence of Art Deco on the graphic arts lasted well into the 1940s.

History: Thanks for updated info to Yannick Séité of France, who writes: "Swing was founded in 1937 by Hugues Panassié and Charles Delaunay, famous French critics and discographers who promoted it, quite unduly, as the very first label in the world uniquely dedicated to jazz. The company had strong industrial and commercial links with Pathé-Marconi. Charles Delaunay (1911-1988) was the son of Robert and Sonia Delaunay, two highly influential fine artists of the early 20th century. Charles had made a study of graphic design and created the nice Swing logo, which also appears on the company's record sleeves and general advertising. In 1947, along with his friend Léon Cabat, he founded another famous record company, les Disques Vogue, the logo for which was supposedly designed (at his request) by his mother Sonia."




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