Senola (India) / c. 1936

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Design: A lovely design in creamy colours, the loosely lettered label name, in blocky wide-expanded capitals contrasting well with the vertical, delicately-drawn peacock (the significance of the lightning-flashes and crashing waves in the background behind the bird is unclear). The font around the foot is Gill Sans, first released in 1928 by the Monotype Corporation of England, which soon achieved lasting worldwide popularity.

History: One of several labels to appear in India in the 1930s to challenge the supremacy of Columbia and other European-based labels, and putting ethnic recordings before the public which emphasized the autonomy of Indian culture.

To read about how this record was obtained and to listen to the soundtrack, click here.

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