Schlager-Ton

Schlager-Ton (Germany) / 1933

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Design: The word 'schlager,' literally meaning 'to beat,' would eventually come (in the 1950s) to refer to a style of light pop music. This dynamic asymmetrical design, very advanced for its time and making very good use of available space, features 'cut-out' shapes and bright colours. The label name lettering, though hand-drawn, is based on Futura, one of several geometrically-designed fonts to appear in post-WWI Germany as a fresh, logical approach as part of the re-creation of a new society.

History: Label scan courtesy of collector Georg Richter of Germany, who notes: "This is the very first German Schlager-Ton release (#1). This short-lived brand was produced by the Küchenmeister conglomerate, who also produced the Ultraphon and Orchestrola labels between 1930 and 1931. The sound quality is excellent, but the bass is lacking in depth, a result of its small 20cm diameter, although the sleeve makes the claim of 'the same content as a 25cm record.'"





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