Rex 2

Rex (U.K.) / 1938

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Design: An appropriately heraldic approach, with beautifully-drawn lions supporting an expanded shield in the upper segment. Around the lower part of the label is the slogan "Hear what you like -- when you like," a play on Victor's well-known line "The music you want -- when you want it."

History: Launched by the Crystalate conglomerate in 1933, Rex lasted until 1942.

Design variations of this label in this decade (click on image to view page):

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