Design: The flowing line dividing the upper and lower segments (compare with the later Specialty and Listen labels) also contrasts with the solid blocks of type. Gold ink is often difficult for printers to work with (as evident here), since it does not dry well.
History: The letters AR, K and S probably represent the name of the manufacturer. The sub-title 'Electro Record' suggests that it was made shortly after the mid-1920s or into the early 1930s, when electric recording (using microphones instead of through an acoustic horn) became general throughout the industry. Label scan courtesy of collector Dimitar Malchev of Bulgaria, who writes in an update: "Radiola was an Italian company. The song title is in Bulgarian, under which there is a translation in Italian. Perhaps this record was made for the Bulgarian market (Bulgaria had a close political relationship with Italy, because our queen in the 1930s, Johanna of Savoy, was of Italian descent)." Thanks for updated info to Geza Gabor Simon, chairman, Tonarchiv Pecs, Hungary, who writes: "The owner of the original Radiola Electro Records label (Radiola Sz.P.B. = Radiola Szekely Pal & Brother) and other labels from 1934 to 1948 was Pal Szekely, a Hungarian engineer."