Design: The label name lettering is an early 1930s German re-cutting of a hot-metal font named Homewood, originally cast in the late 1800s by the Baltimore type foundry. 'La Paloma' ('The Dove') was a popular tune written in 1861 by Spanish composer Sebastián Iradier; hence the image of a dove carrying a record in its beak. 'Electro Record' refers to the 'new' technology of recording via electric microphone, which became general industry-wide in the late 1920s. The layout is unusual in that the upper segment is enclosed by a border, rather than the lower (e.g. the Odeon label).
History: Unknown (have info? Please send to email@example.com). Label scan courtesy of music researcher and collector Bill Dean-Myatt of the U.K. Thanks to Jens-Uwe Völmecke for the following updated info: "The Austrian Paloma label was closely related to the German 'Schallplatten Volksverband' Company (Clangor), but they had their own Austrian repertoire as well."