May-Fair (U.K.) / c. 1932

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Design: A script style has been used for the label name, in an attempt at elegance (as with the use of a classic black-and-gold colour combination), but the lettering is not very good. The overall visual impact has been improved by reversing all the lettering out of a black background.

History: Label scan courtesy of music researcher and collector Bill Dean-Myatt of the U.K., who writes: "These records were not sold in stores but exchanged for coupons given away with Ardath cigarettes. They were pressed by various companies, including Edison Bell, Warner-Brunswick and Piccadilly."

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