Lifa Record

Lifa Record (Romania) / 1934

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Design: The lively, stylized illustration represents the Athenaeum (Ateneul Roman), a concert hall built in 1888 in Bucharest, the capital city of Romania. The label name is lettered in lowercase in a slab-serif style but with the baseline left-hand serifs lopped off, both letter r's overlapping their neighbours to tighten up the letterspacing and thus allowing the x-height to be as large as possible (overlapping letters appear on other labels from the 1930s, Champion and Plaza). The graphics on the sleeve are excellent examples of the hard-edged Art Deco style, showing the influence of geometry on illustration, letterforms and pen-based calligraphy. Strong lines are also a feature of Art Deco typography.

History: Label and sleeve scans courtesy of collector Florin Caloianu of Romania, who notes that the Bulgarian and Romanian Lifa (and Pan) record labels were corporately connected in some way, with Dorel Livianu (a close friend of the Bulgarian Lifa owner Albert Pincas) being the featured performer on most Romanian Lifa recordings.

Design variations of this label in this decade (click on image to view page):

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