Levaphone

Levaphone (U.K.) / 1931

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Design: A swash-underlined script for the logo, which is somewhat outdated at this point in time (logos in this style first became popular around the beginning of WWI). The other decorative elements are also from an earlier period; the swelled-line borders first appeared on pre-WWI German labels (e.g. unidentified), and the floriated leaf-brackets are Victorian pseudo-medieval (e.g. Guardsman Record). The condensed Latin font used for the imprinting dates from the Victorian era, and is very worn. The significance of the Tudor rose at the top is unclear; perhaps it is merely a clip-art filler.

History: Label scan courtesy of music researcher and collector Bill Dean-Myatt of the U.K., who notes that it was pressed for London music dealers Levy Bros., using masters from U.S. Vocalion. There were two series of releases, the first appearing in 1926 and featuring the same design on a red background.




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