Grammophon 2

Grammophon (Germany) / 1935

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Design: The 'Braun-Etikett' (brown) series label is very much in the traditional vein, dating from the early years of the century, but the sleeve design is a magnificent example of illustrations in the Art Deco style, featuring revolutionary Bauhaus-style typography (an influential German school of design) that burst on the graphic arts scene in the years after WWI. To see type running around squares and in circles and crossing different background colours was a radical departure from anything that had gone on before.

History: Founded by Emile Berliner in 1898 as the German branch of his phonograph business venture, Deutsche Grammophon was linked to the British Gramophone Co. and American Victor, but the connection was severed with the onset of WWI (Wikipedia). Label and sleeve scans courtesy of collector Georg Richter of Germany.

Design variations of this label in this decade (click on image to view page):

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