Fiskana (U.S.A.) / 1935

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Design: An unsophisticated (and cheaply produced) typographic label, printed by letterpress, with the label name in a hybrid roman font called Cheltenham, designed in the late 1890s by an American, Bertram Goodhue, but carrying the name of an English town. Quickly gaining wide acceptance in the commercial printing industry, it was soon developed into a wide 'family' of styles (light, regular, bold, condensed, italic etc.), and could be found in almost every commercial printing office well into the 1950s. The geometrically-inspired sans serif font accompanying it here, a style which became widely popular in the late 1920s, would quickly supersede bland serif fonts such as Cheltenham for general advertising and display purposes.

History: Label scan courtesy of collector Georg Richter of Germany, who writes: "From 1933 to 1937 Fiskana was the personal label of the nightclub and party comedian Dwight Fiske. Some of his records were re-issued after WWII on the US Gala label. On Fiskana recordings originating from the Victor studios, the usual 'VE' mark in the run-out was obliterated before pressing [see close-up below]."

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