Esta 3

Esta (Czechoslovakia) / 1931

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Design: A playful treatment, which successfully contrasts lightweight, flowing, swelled lines with the solid logo and the heavy type of the label name. The curly organic outgrowth on the 'A' is retained from the original design.

History: Label scan above courtesy of collector Gabriel Gössel of Czechoslovakia; label scan below courtesy of collector Lucyna Lachowicz of Poland.

Design variations of this label in this decade (click on image to view page):

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