Esta 2

Esta (Czechoslovakia) / c. 1930

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Design: The Esta label name, originally lettered in a stub-serifed typestyle, now appears in a custom-drawn script with a forward-running underline, the thin weight of which matches the border surrounding the lower segment. The printing is reduced to a single colour, and the 'reversed-out' white-on-black look adds some strength to what would otherwise have been a rather weak design.

History: Label scan courtesy of collector Gabriel Gössel of Czechoslovakia.


Design variations of this label in this decade (click on image to view page):


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