Empire

Empire (U.K.) / 1931

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Design: Like the New Empire Record of earlier days (in which the Union Jack is incorrectly drawn), the label makes use of the Union Jack, with all its positive connotations, as a selling feature. The label seems to promote British Empire (later the 'Commonwealth') connections; note the tiny lettering running around the outer border. The unequal spacing of the red X, St. Patrick's Cross of Ireland, within the white X, St. Andrew's Cross of Scotland is not due to bad register, but is accurate (the reason why the flag is notoriously difficult to reproduce). Even the label name lettering employs the patriotic red, white and blue colour combination.

History: Label scan courtesy of collector Bill Dean-Myatt of the U.K., who notes that Empire used masters from the Piccadilly label.




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