Electrecord 1

Electrecord (Romania) / c. 1933

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Design: A stylish Art Deco design, with symmetrical, machine-cut shapes. The letter 'M' at the centre, mimicking the original 'h' for Homocord, which was drawn to look like a factory with a tall chimney, represents the Mischonzniky company (at first importers of records from Germany, then, from 1934 onward, manufacturers of records in Romania). The 'M' would appear by itself in a later version, without any additional decoration, while the 'cloud' shape would later appear as a design element, separate from the M. The weight of the strokes of the label name lettering is rather uneven (compare the 'e' with the 't,' or the two 'r's).

History: Thanks for updated info to Constantin Tavolzansky of East Ukraine, who writes: "Electrecord is the name of a Romanian record label, which served as the only record label in Communist Romania. It was then transformed into the national recording company, following the centralization-oriented socialist doctrine. Electrecord has survived until today and, in spite of its reduced popularity, it is still releasing a number of records every year." Thanks for updated info to collector Florin Caloianu of Romania, who writes: "The Electrecord company was formed on 30 December 1929. The first Electrecord black label [as shown above] was made in 1932 in Germany by the Kristall company, in collaboration with Electrecord. Interestingly, the Romanian black paper labels were pasted over the red Kristall labels (below), while showing the same songs and singers! Also, the matrix numbers follow the Kristall catalogue (the one you show, belonging to the 16000 series, dates from 1932, but probably appeared in 1933). The second series, 501 to 551, is extremely rare; the discs were manufactured in Romania and also featured a black label, but of a different design. The third series, from 1000 on, was launched in 1936 and was named 'Cristal.' It first appeared with a dark red label, then gold. From 1939-40 on, the label was renamed 'Electrecord,' and featured a label design you don't yet show." Label scan courtesy of collector Dimitar Malchev of Bulgaria.

Design variations of this label in this decade (click on image to view page):

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