Design: The moon is shown in full eclipse of the sun, whose wavy rays radiate above the curvature of the Earth. The wavy-line 'fried egg' border around the thick outer border occupy quite a bit of valuable space, but the design is efficiently laid out and legibility is not compromised. The 'Eclipse' logo, drawn in a softly-rounded, fat-faced brush script, is more in tune with the 1920s than the 1930s, when sharply-angled images and type were coming into fashion (compare with the exactly contemporary Sunrise label, with a similar design concept). At just over 2" in diameter, the label is smaller in dimension than the standard 3."
History: At first manufactured by the Crystalate company (later taken over by Decca) for the Woolworth store chain, Eclipse was launched as a replacement for the Victory label. It was the first to be packaged in a brown paper sleeve, and featured dynamic promotional designs. Even so, the product was still pegged at a low price, even through the 'slump' or depression-era years of the early 1930s, finally disappearing in 1935. Musicologist Bill Dean-Myatt of the U.K., who supplied this label scan, notes: "Huge quantities were sold [in England] and are still easily found. Like most of these very cheap labels, one side had a copyrighted 'hit' tune of the day, whilst the reverse had a non-copyright number, or one written for a fixed fee by one of the staff musicians. The copyright for these would then rest with the record company."