Dixi 2

Dixi (Czechoslovakia) / 1933

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Design: A very nice piece of lettering for the label name, with a classic swash initial. It appears to be an amalgam of classic roman italic, with bracketed serifs, and pen calligraphy, with linking upstrokes joining each character.

History: Label scan courtesy of collector Gabriel Gössel of Czechoslovakia, who writes: "Dixi was made on order for the department store chain JE-PA of Jentsch and Pachner Co. The matrices, obtained from C. Lindström A.G., were recorded in Berlin and pressed in the factory of GC in Aussig (Ústí) in Czechoslovakia."

Design variations of this label in this decade (click on image to view page):

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