Dsique Inovat

Disque Inovat (France) / c. 1932

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Design: Oblongs, triangles and semicircular shapes are assembled here in an eclectic mix. The label name (Inovat) meaning 'innovative' or 'creative,' can certainly be used to describe the triangular-shaped logo at the top, containing what looks like phonograph horns splaying outward; the Art Deco lettering, facing outward, is very up-to-date, but the decoration around the spindle hole is in a completely different style, and derives from an earlier era. The label name is another rare example of letters being overlapped for the label name (see also the Champion label). The playfulness typical of French design evident here can also be seen in the Francis Salabert and Rondo labels. The music track, a 'bourrée,' is a country dance (see the La Bourrée label).

History: Unknown (have info? Please send to info.re.78s@shaw.ca). Label scan above courtesy of music researcher and collector Bill Dean-Myatt of the U.K.; label scan below courtesy of Les Cook.

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