Ding Le Mei

Ding Le Mei (U.S.A.) / c. 1931

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Design: A dark curtain rises to reveal the content of the recording, which seems to be about developing memory through breathing exercises. The bizarre label name lettering, created with wedge-shaped strokes to produce a vaguely oriental flavour, is made stronger by being reversed to white.

History: Edwin Dingle (1881-1972) was an English journalist who adopted the name of 'Ding Le Mei' as the leader of the Institute of Mentalphysics, a California-based cult which he founded in 1927.

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