Deska Lido 1

Deska Lido (Czechoslovakia) / c. 1932

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Design: The label name is lettered in a contemporary Art Deco style, dating from the late 1920s, featuring thick vertical downstrokes with an 'inline.' It is quite similar to (and was probably inspired by) the widely popular American-designed font called Broadway, which is still in common use.

History: Label scan courtesy of collector Gabriel Gössel of Czechoslovakia, who writes: "This was a cheap sublabel of the Esta company, with a 'cheap' repertoire mostly taken from older on-sale matrices from Kristall, Artiphon and German Ultraphon."

Design variations of this label in this decade (click on image to view page):

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