Csardas

Csardas (Hungary) / c. 1935

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Design: A very nicely balanced typographic design featuring sans serif fonts printed by letterpress, which contrast well with an attractive engraved-style border. The note 'Electric Process' indicates that this record was made after c. 1926, and probably before 1939, when war disrupted European culture. English wording and the use of Franklin Gothic typefaces suggest the record may have been produced in the U.S.A. for a Hungarian ethnic audience.

History: Label scan courtesy of music researcher and collector Bill Dean-Myatt of the U.K. Csardas (named for an expressive polka-like folk dance of the people of the Carpathian mountain region) was one of several cut-price labels (along with Plymouth, Pontiac, Continental and Remington) to be launched in the U.S.A. by pre-WWII Hungarian immigrant Donald H. Gabor (1912-1980). Gabor relied on creative marketing strategies rather than a large sales force to mass-distribute his product, which were offered to department store chains and other outlets at a unit price which even undercut bootleggers.




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