Clarion (U.S.A.) / 1930

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Design: For a cheaply-priced record whose sales would have depended on visual impact rather than tastefulness, the overall effect is quiet and subdued. The label name is lettered in a chunky style that is expanded and widely letterspaced, thus making the cap-height fairly small, and the figure of a medieval herald is miniature. Green is considered to be a restful colour (compare with the hot red of the contemporary Grey Gull label).

History: A cheap-line product of Columbia (although of good quality), Clarion existed between 1930 and 1932. Label scan courtesy of collector Ken Hagelthorn of the U.S.A. Alternate scan (below) without Columbia reference, courtesy of collector Georg Richter of Germany.

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