Champion 1

Champion (France) / c. 1932

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Design: A typical example of the Art Deco style (which first appeared in Paris in 1924), featuring hard-edged, geometric design elements including the hand-drawn sans-serif lettering, which in the label name irreverently mixes cap and lowercase letters, and in the line below dispenses with caps altogether. The treatment of the label name is quite inventive, with overlapping letterforms superimposed on a textured background. Though graphic artists are here challenging tradition, the printers doing the imprinting of the blank 'shells' are much more conservative, sticking to the old-fashioned centered style with roman type.

History: Label scan courtesy of music researcher and collector Bill Dean-Myatt of the U.K., who notes that this label is entirely unconnected with the U.S. label of the same name.

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