Boots the Chemists (U.K.) / c. 1930

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Design: The label as such has been replaced by printing across the whole face of the record, which allows it to be used very effectively as a large-scale advertisement. Near the top a notice reads: "Note: greater purity of tone is obtained by fitting a used needle." Other records always recommend new, unused needles for each playing; perhaps needles that were too sharp had the potential to damage the soft, flexible material (celluloid) of which these records were made. The large-scale lettering appears to have been hand-drawn rather than typeset; note that the "Great Britain' line (above) ends up being rather squashed-in towards the end.

History: These records were manufactured in Rhodoid, a white celluloid, by The Goodson Record Company of London, between 1928 and 1931 (info courtesy of Hans Koert). Scans (showing both sides of the same record) courtesy of collector Graham Farnell of the U.K.

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