Bluebird 1

Bluebird (Canada) / 1932

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Design: One of the few post-World War I labels where the label name follows the outer curve. The label design went through several changes in its lifespan. Here, in its second phase, an Art Deco-style bird hovers above an open music-book.

History: Launched in 1932 as a line of cheaply-priced records, RCA's Bluebird label succeeded in spite of the Depression economy due to the high calibre of recording artists they managed to sign up.

Design variations of this label in this decade (click on image to view page):

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