Design: One of the few post-World War I labels where the label name follows the outer curve. The label design went through several changes in its lifespan. Here, in its second phase, an Art Deco-style bird hovers above an open music-book.
History: Launched in 1932 as a line of cheaply-priced records, RCA's Bluebird label succeeded in spite of the Depression economy due to the high calibre of recording artists they managed to sign up.
|Design variations of this label in this decade (click on image to view page):|
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