Atout

Atout (France) / c. 1936

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Design: A strong block serif font for the label name, a style that came into wide popularity during the early 1940s; the 'electrical recording' notation suggests the 1930s.

History: The French words 'ą tout' means 'for [or to] everybody.' Corporate history unknown (have info? Please send to info.re.78s@shaw.ca). Label scan courtesy of collector Graham Farnell of the U.K.




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