Apex

Apex (Canada) / 1931

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Design: The pyramidically-shaped logo appropriately uses 'Egyptian' slab-serif letterforms (originally inspired by the stone blocks used for doorway lintels in the construction of the Pyramids). The Apex label showed little change over the years; the colour combination of dark blue and gold was used even for other labels.

History: Apex was one of several subsidiary labels of the Canadian Compo company, founded in Montreal in 1918/9 by Herbert Berliner, son of industry pioneer Emile. The Apex label was one of four 78 rpm label subsidiaries under the Compo umbrella and marketed from the early 1920s on, the others being Sun, Ajax and Radia-Tone. Alternate colour variation below courtesy of collector Georg Richter of Germany.




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