Ahoj 2

Amphion Elektro (Czechoslovakia) / c. 1932

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Design: Using the label name lettering to occupy the entire upper segment, with the baseline running straight cross instead of following the outer curve, was an Art Deco-inspired design gimmick that had its beginnings in the 1930s and would become very popular in the 1940s (see also the contemporary Lumen label, right). However, the evenly-divided panels here retain the softly-rounded corners of the late 1920s rather than the usual severe geometry more typical of Art Deco.

History: Label scan courtesy of collector Gabriel Gössel of Czechoslovakia, who writes: "Another label from a family of cheap records produced from Artiphon matrices, with the same basic repertoire as we find on labels such as Letem, Monopol, Nubaphon or Rektophon. Unknown distributor."



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