Ye Popular

Ye Popular (U.K.) / c. 1921

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Design: A whimsical, pseudo-mediaeval offering, which descends to the absurd in using 'Ye' in the label name, typeset in a high Victorian font (the 'U' in 'Popular' appears to be reversed left to right). The organic decoration at each side is more Art Nouveau, of a slightly later date than the lettering. Note the nice illustration of a trumpet-blowing herald in the trade mark, behind the box containing the initials RSC (what the letters stand for is unknown).

History: Label scan courtesy of music researcher and collector Bill Dean-Myatt of the U.K., who notes that this label was issued by the Crystalate conglomerate.




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