Wallace Attwood

Wallace Attwood (U.K.) / c. 1926

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Design: The typesetting has been done by letterpress, in a very old font called Grotesque, which appeared in the late 1890s. The baseline of the letters is uneven (it was a difficult process to force rectangular metal letters into a circular shape), the printing most likely having been done by letterpress also. Low volume would mean keeping costs to a minimum, hence the single colour reproduction. As the record was not being sold in stores, visual appeal was not an important factor, but the company's 'growth' logo certainly was. The logo of a tree represents the corporate name, which derives from the medieval term '[Wallace] atte-woode,' meaning someone that lived in or near a forest.

History: Evidently a promotional item meant to inspire teams of door-to-door salespeople.




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