Design: This highly dramatic design shows the degree to which German graphic designers and artists were prepared to go in reshaping traditions in every area of communication following the cataclysm of the Great War. Nothing is beyond a fresh challenge, from the depiction of the human face (a more extreme caricature could hardly be conceived) to the confines of the circle, on which a completely foreign triangular shape is boldly imposed, containing words that run at steep angles. Even the label name, 'Vox,' is treated as being secondary in importance, being forced into the figure's 'throat.' It is amazing that the publishers would be so design-conscious as to allow such a 'progressive' design to be produced; it would never have appeared in conservative England or the commerce-conscious U.S.A. The triangular format (compare with the later Bosworth Record) restricts the area available for imprinting, but the design is visually dynamic and the information is arranged in an efficient manner.
History: Vox Schallplatten und Sprechmaschinen-Aktiengesellschaft of Berlin was founded in 1921. Label scan (above) courtesy of collector Dimitar Malchev of Bulgaria. Alternate colour scans (below) both date from 1922.