Victrola 2

Victrola (U.S.A.) / c. 1927

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Design: Label borders are generally simple (circle, square, hexagon), but this stylized, curlicue-laden design takes complexity to new levels. The lettering used for the main name marks a departure from the fat-faced variety Victor used for many years, to a caps-and-small-caps book face close in weight to the border.

History: This 'scroll' design was used from 1926 to 1937.


Design variations of this label in this decade (click on image to view page):


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