Usiba (Poland) / c. 1926

back next

Design: A very fine pen script logo with underlining swash, of the kind that became widely popular in the 1920s as corporate names transitioned from straight typeset words into calligraphic 'word-pictures' with a recognizable character. Here, the underlining swash has a ragged brush-style ending rather than the usual concave shape (e.g. Selecta). The 'shimmy' dance became popular in the early 1920s; the song After I Say I'm Sorry dates from 1926. The fonts used for the imprinting date from the late 19th century.

History: Label scan courtesy of collector Lucyna Lachowicz of Poland, who notes that this label, a subsidiary of Plyta Polska, was eventually acquired by Syrena Electro (1904-1939).

site map   era index