The Winner 2

Winner (U.K.) / 1922

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Design: The label design has much in common with the design from 1912, but with the type style 'modernized' to a sans serif with a drop shadow which lends some effective impact in bringing the name to the fore; the line illustration is also highlighted effectively by being on a yellow (gold?) background.

History: Manufactured in England by Edison Bell, which began operations as cylinder manufacturers around the turn of the century. Label scan courtesy of collector Georg Richter of Germany, who notes that the song title, 'Mahina Malamalama,' means 'beauty of the moon.' Hawaiian music had become an overnight sensation in America by way of live performances at the Hawaiian pavilion at the Panama Pacific Exposition, held in San Francisco in 1915 to celebrate the opening of the Panama Canal; the fad was exported to Europe via American troops during WWI.

Design variations of this label in this decade (click on image to view page):

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