The Ariel Grand Record 1

The Ariel Grand Record (U.K.) / 1924

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Design: The song title is contained within the broad centre 'strap' (itself a holdover from an earlier design style), instead of the more usual position in the lower panel. The arrangement of type for the label name is also unusual, with the top and bottom lines following curved baselines.

History: This label, which had its beginnings in 1910 and lasted until 1935, retains its pre-WWI look; the 'JG' monogram at the foot is in a Victorian pseudo-medieval style. According to discographer Bill Dean-Myatt of the U.K., the label "was made for a mail order company, J.G. Graves of Sheffield. There were numerous series that re-issued masters drawn from here there and everywhere: HMV, Victor, Parlophone, Okeh, Favorite, Beka, Australian Parlophone, Argentine Odeon and more." Label scan courtesy of collector Graham Farnell of the U.K.

Design variations of this label in this decade (click on image to view page):

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