Supertone 1

Supertone (U.S.A.) / 1928

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Design: A decorative collage of panels and curlicues. Though reminiscent of plant growth, the lines are not truly organic, being more typical of the Victorian passion for filling up empty spaces with excessive doodling. The five lines across the main line of lettering presumably represent a music staff; the panel containing the main line might be a distorted Aeolian harp. Super-electric recording presumably means better microphones.

History: Sold between 1928 and 1930 by mail order superpower Sears, Roebuck.


Design variations of this label in this decade (click on image to view page):


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