Design: The 78 rpm speed counter on the outer edge amplifies the sunrays shooting out from the logo. The label name, which should have been a vertically-emphasized, tightly-packed mass of Gothic (of the 'Textura' family) is widely letterspaced and forced into an unnatural horizontal shape.
History: Launched by Homophone in 1926 and lasting until 1935. According to Bill Dean-Myatt of the U.K., the label arrived at its name after its founder, William Sternberg. ('Sterno' was also the name of a campsite cooking fuel made from jellied alcohol, originally manufactured by S. Sternau and Co. of New York. During the Depression years it was often used as a cheap subsitute for whisky, and was especially popular among blacks, who could not afford to buy bootleg liquor. Its popular name was 'Canned Heat.')