Scala Ideal Record

Scala Ideal Record (U.K.) / c. 1923

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Design: The upper segment is contained within a stylized rococo border borrowed from an earlier era (compare similarities with the Bouwmeester Record -- but the 'rococo' originated in the 18th century); the label name lettering appears partly in an underlined script, and partly as chunky, playful capitals (compare with the Mead & Field's label from the same time-frame). The treatment of all the elements is consistent, making for an appealing, well-balanced design. Note also the stylish font used for the song title ('Mellow Moon').

History: As the previous record. Label scan courtesy of music researcher and collector Bill Dean-Myatt of the U.K.

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