Design: Several features seen here illustrate design trends occurring on record labels between 1915 and 1925. The extraneous word 'Record' has disappeared, and the rainbow-shaped format for the label name has also been abandoned. The label name has been worked into a very attractive word-shape picture, or 'logo.' The lettering has been scaled up as large as possible, even as far as the outside edge, to work with the illustration, which itself has been simplified from the earlier version.
History: From 1920, the name Scala, originally used on records sold in England by a German manufacturer, was picked up by (British) Vocalion; the same situation occurred with the Jumbo-Record label. The label ran in tandem with the Coliseum label, to which it bears a close resemblance. Label scan courtesy of music researcher and collector Bill Dean-Myatt of the U.K.