Radiation (U.K.) / c. 1923

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Design: In the 1920s, the advertising profession began to promote a small lowercase 'x-height' of lettering as having a 'classy' look, and applying 'style' to individual letters, as can be seen here.

History: The Radiation gas oven was the result of half a dozen independent British manufacturers joining forces, each contributing to the end product, which was a presence on the market for many years (before the term 'radiation' acquired negative implications). This record, manufactured by Edison Bell, was most likely a promotional item to go along with the cookbooks also produced under the Radiation name. Label scan courtesy of collector Graham Farnell of the U.K.

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