Design: The oval cartouche at the top shows a comfortable interior, with a fire blazing in the hearth. A woman wearing a long smock and Dutch-style bonnet, has paused from playing her piano to gaze at a floor-model phonograph on the other side of the hearth, which sits beside a spinning-wheel, in front of rows of books on shelves. The idea being conveyed is that a phonograph is essential to the warmth and comfort of any parlour; that home entertainment can be balanced with home industry and self-improvement. The label name is lettered in stub-serif swash style with ticks either side of the main stems.
History: Around 1916, the Wisconsin Chair Company, a builder of phonograph machines, formed a subsidiary called New York Recording Laboratories, to issue its own line of records. Puritan was one of the corporation's several labels. It would survive until 1926, the label design becoming less ornate over the years as efforts were made to produce an ever cheaper product in the face of competition from other labels and the serious challenge of a hot new medium: radio.