Design: The border and background of this richly beautiful label are based on hand-painted medieval miniatures, interpreted by way of Victorian taste. The understated label name lettering is beautifully drawn in Art Nouveau-inspired style, the yellow print picked out on a black ground. With its emphasis on detail, the overall effect is like petit-point embroidery. Lindström has evidently (and mistakenly) adopted the British 'pound sterling' logo as a fancy capital L.
History: Carl Lindström, whose name appears above the 'morning-glory' horn of the phonograph in the logo, was a Swedish-German industrialist who managed to assemble a world-wide phonograph record empire. His companies included Odeon, Parlophon and Fonotipia, plus many others which were exported to all the world's continents. The outbreak of WWI would cause disruption to his distribution activities, but following the war he was able to reorganize. Label scan courtesy of collector Georg Richter of Germany.