New-Phono

New-Phono (Spain) / c. 1910

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Design: A curious agglomeration of graphic images, including a Victorian-era curlicue-ended banner for the semi-circular label name, a cartoon logo showing a checkerboard background for the imprinting panel (also to be seen on the Edison label, right). Adolphe Valentin Sellenick (1820-1893), conductor of the band of the Republican Guard of Paris, composed the Indian[a] March in 1879.

The miniature logo, which shows a family in Victorian-era dress seated in front of a morning-glory-horn phonograph (below) is very much in the same loose style as can be seen on the Anker Rekord label of the same era (see detail below).

It is doubtful if the record company had over 10,000 titles in its catalogue, as indicated by the serial number; more likely this would be issue #4. The imprinting is in the Spanish language, but the hyphenated label name and illustration style would suggest German origin.

History: Unknown (have info? Please send to info.re.78s@shaw.ca). Label scan courtesy of collector Helmut Janisch of Germany.

  

Thanks to Vicenç Amat for providing a link to the New-Phono web site, from which the following info is derived: "The New-Phono music house of Barcelona, Spain had its beginnings in 1906, when Don José Massó Armadans opened a business at a location where music had been sold since 1834.

"Shortly thereafter, the New-Phono Ltd. company was formed, to commercialize the manufacture and sale of gramophones, auto pianos, pianos, rolls, discs, etc.; instruments such as guitars, bandurrias, lutes, pianos, accordions and violins were also being offered for sale at the store (which continues to this day). In 1920, the company began the manufacture of galena (crystal, or 'cat's-whisker') radios under its own trademark.

"Around 1955 the store, now under the direction of José Massó Ubach, son of the founder, began stocking electrical instruments such guitars, basses, amplifiers and organs, as well as a repair service for instruments, radios etc.

"In 1960, José Massó Ferres, the founder's grandson, took over the business, expanding it to include more products, and also establishing more outlets in greater Barcelona to meet the growing demand from the many musical groups being formed at that time. Almost all of them did business with New-Phono, which offered a wide range of services, such as news, financing, instrument repairs etc.

"In 1980 and 1985, respectively, Jose and Elena Massó del Amor, great-grandchildren of the founder, joined New-Phono, and are committed to continuing its progressive musical heritage."




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