New-Phono (Spain?) / c. 1910

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Design: A curious agglomeration of graphic images, including a Victorian-era curlicue-ended banner for the semi-circular label name, a cartoon logo showing a checkerboard background for the imprinting panel (also to be seen on the Edison label, right). Adolphe Valentin Sellenick (1820-1893), conductor of the band of the Republican Guard of Paris, composed the Indian[a] March in 1879.

The miniature logo, which shows a family in Victorian-era dress seated in front of a morning-glory-horn phonograph (below) is very much in the same loose style as can be seen on the Anker Rekord label of the same era (see detail below).

It is doubtful if the record company had over 10,000 titles in its catalogue, as indicated by the serial number; more likely this would be issue #4. The imprinting is in the Spanish language, but the hyphenated label name and illustration style would suggest German origin.

History: Unknown (have info? Please send to Label scan courtesy of collector Helmut Janisch of Germany.


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