Design: Visually distinctive and recognizable, with a nice mix of asymmetrical and symmetrical elements. The delicacy of the decorative border, unusual in its vertical positioning, contrasts well with the solid shield and outer circle shapes. The straight lines also contrast well with the soft curves of the shield. Issued in different colour schemes for different types of music, purple and gold is a good colour combination for the classical music series.
History: A mail-order record company founded in 1922 and surviving until 1928.